FIORE LUXURY PERFUME
PROJECT SCOPE
Branding
UX/UI Design
Environmental
THE CHALLENGE
Create a service utilizing the 60’s aesthetic for a client passionate about perfume
The Brief: Your client wants you to create a brand, good, or service fitting to their identity and passions. The final outcome can be any form of UX design needed as long as it is informed by the desires of the client.
Persona
The persona for this project was created with the idea of simulating working for a more specific and demanding client
Styleboard
With a desire to purchase luxury perfumes and an inclination toward the aesthetics of the 60’s, this styleboard was created
1st Round of Brand Iterations
2nd Round of Brand Iterations
Final Brand
BRAND PROCESS
Originally I used a very 60’s inspired font but decided it didn’t evoke the luxury feeling the brand aspired to have. I then moved to a more streamlined font to continue iterating off of.
INTITIAL SKETCH
After deciding on the concept of a luxury perfume store with exclusive offerings, I created a map of the building to scale and a sketch of how the interior would look
Finalized Map of Store with Furniture
To ScaleDrawing of Store
App Walkthrough - Regular Shopping
App Walkthrough - Exclusive Members
One route to work through the app is for the everyday shopper to purchase luxury perfumes in a normal D-to-C fashion
The second route through the app is for members aware of the exclusivity Fiore can offer and shows the limited offerings for that month.
WEBSITE
After the creation of the app, I developed a web based version to allow for customers to access the offerings on a desktop
BILLBOARDS
After establishing this service, print banners were created to advertise Fiore’s perfume sales
Traveling Store Outside
Traveling Store Inside
MOBILE VERSION OF FIORE
To further develop the brand and reach a new audience, Fiore expanded into a traveling perfume store to bring the normal sales offerings across different parts of the country